Tuesday, August 3, 2021

Life is A Journey


Some time ago I read an article written by some guy ( I can't remember his name). He was driving around New York and they say NY has very bad traffic.

He put on the radio and heard an announcement about road repairs and that drivers should take alternative routes to avoid the resultant traffic jams if possible.

But he was going in that particular direction and there was no way he could avoid the delays.

He noticed that because big city like NY had many roads, there was always some part of the city's roads undergoing renovation everyday. You might be able to avoid it sometimes but at other times it might be your lot to sit through it.

The lesson he learnt from it resonated with me. After all I live in Lagos which has notorious bad traffic. 

His lesson: At any point in time there will be roads in your life that needs fixing no matter how thorough you are. Fixing your problems is a continuous investment in your future's infrastructure.

Some times you might be able to fix your problems without others noticing; you do the needful, take another route and still arrive timely.

Sometimes you'll have no option but to sit it out. That is when you get to work late and have to tell them about the traffic at 3MB.

We don't all reside in the same location so the repairs that affect you may not affect me. Some may not be sensitive to your " excuses". It is what it is, such is life.

Once the day is over, you put that aside no matter how it went and ask your self, " What roads will I need to repair next and which route must I take to avoid delays? ". For as long as you are alive, like New York, there will never be a time when all your roads would be tarred.

Bootstrapping Your Online Business

Image credit : Myriam Jessier

When starting a new business venture, having too much money is usually worse than having too little. Excess capital always finds expenses to incur; it makes you spend money like the Nigerian government. For instance, when the government decides to promote agriculture, the first item on the agenda is to get a public relations firm to develop a policy paper on how to publicize that intention; little wonder there may be nothing left to guarantee credit for struggling farmers’ cooperatives to acquire tractors or to fund modern farming advisory practices. Similarly, being flush with cash tends to make one focus on image rather than substance.

It is therefore important right from the onset to plan your priorities and to discern what matters and what does not. For instance, one could easily spend too much adding bells and whistles to the design of your web address when all you really need is a simple to use, easy to navigate online store that will not discourage customers from place orders. You will need to have a budget for online advertising but keep in mind that a low cost campaign over an extended period, allowing your potential customers to see your adverts several times in other to make your message sink may be better than full page print and huge online banner adverts that hit your bottom line with a thud and then, are gone with the wind. 

I will dwell more on promoting your website. Because your business is online does not mean that the marketing campaign will always be online too. And rather than focus only on advertising, it is import ant that a start-up make full use of other marketing approaches especially public relations, participation in trade fairs, giving out branded promotional items like tee shirts as free gifts and finding ways to get your online venture mentioned in the regular press. The latter will involve developing newsworthy activities for your business. There is no one size fits all strategy; the channels to be used to publicize your website will depend on the personal characteristics of your targeted customers. You must seek them out and only spend on activities that should get their attention.

Finally, beware of losing focus. Have you visited a well located boutique with nicely designed interior layout and smartly dressed sales assistants only to be disappointed to discover that they scarcely stock up to fifty items? The layout of an online store is often designed to facilitate the display of large quantities of items at a glance. If you want to excite your customers to keep coming back, you need to stock up with variety so they always have a choice. Spend only on what really matters.

What It Really Takes To Run an Ecommerce Store


Street trader by  Bhaumik Kaji

In 1994, legend has it, a young man wrote the business plan for an online book store while his wife drove on a journey from New York to Seattle, USA. Today, that man is worth billion of dollars and the company he founded is called Amazon. I am not about to promise you that starting an online store will make you a zillionaire. But if you have the entrepreneurial itch and the determination to succeed, you too can start an institution that will endure. Especially in Nigeria where we have the buying population and ecommerce is still at its infancy, there is a world of opportunity waiting to be tapped.

Starting an ecommerce store requires having an online presence with a website that has a product catalogue, a shopping cart facility, a database for collecting and maintaining customer information as well as access to payment gateways. A typical ecommerce application is made up of millions of lines of programming code. Luckily for us now (unlike in 1994 when Steve Jobs started), there are applications that can be customised to meet the specific needs of your store. There are also multiple options of payment gateways to choose from in Nigeria, from the expensive (Interswitch, MasterCard or Visa) to the affordable (Virtual Terminal Network). With regards to the technical skills required to manage a ecommerce website, I assure that if you can surf the web and navigate to this blog with a mouse, that will do. Most modern ecommerce setups are user friendly, made for the business man that is not necessarily a geek.

The key success factor however is what you do before and after you get you ecommerce website. One word captures that activity: marketing. It will help a lot if the product or service you are offering online is targeted at a customer focused need, that adds convenience to your value proposition and still maintain a cost advantage. In simple English, you must sell better products at a cheaper price because there is no option for bargaining online, unlike what you would have in the local market. And you should also target a niche that has less competition to have the first mover advantage.

After you website is on and running, you need a low cost effective strategy that will enable you grow your clientele while operating within the rules of online marketing. Selling online gives thinking outside the box a whole new meaning. If you don’t have a bottomless war chest of cash to throw at the wind, you need to have the knowhow to   develop strategies that will win customers one person at a time. Some of you were born with it; the rest of us have to learn.

Life is A Journey

  Some time ago I read an article written by some guy ( I can't remember his name). He was driving around New York and they say NY has v...